MPower Media: Always buzzing with innovation as milestone year draws to a close
2025 proved to be an exceptionally productive and dynamic year for the MPower Media team, marked by significant launches and a strategic expansion of the department itself. The team excelled behind the scenes, managing everything from developing websites from scratch to keeping social media channels buzzing with fresh, engaging content.
Three Pillars of Growth: New Projects and Milestones
MPower Media played a crucial role in supporting major initiatives across the MPower Holdings portfolio, which is heavily invested in the South African agricultural sector. Key developments included:
- The Future is Now: Unveiling Blum Biologicals: The team managed the exciting launch of Blum Biologicals, the group's pioneering AI-led biocontrol company, ensuring a strong digital presence for this groundbreaking venture.
- Retail Expansion: Oupa's Biltong Takes Rustenburg: MPower Media supported the continued retail growth of the popular biltong brand with the official opening of a new Oupa's Biltong store in Rustenburg, fuelling the brand's national expansion.
- New Command Centre: Enviro Bio-Chem's Pretoria HQ: The team handled all the visuals for the inauguration of Enviro Bio-Chem's new headquarters in Pretoria, establishing a striking presence while securing the market leader's foundation for future operations.
This rapid accumulation of projects demonstrates the team's capacity to handle diverse and complex digital needs across the entire Holding group.
Tania Grobler – Executive Director
Looking back at 2025, my team and I achieved something truly profound. We didn't just support growth; we actively built the foundational framework for the entire Holdings group's future operations. Our defining moment came when we chose to step past conventional marketing, embracing our role as a crucial strategic partner.
We demanded deep technical immersion from ourselves, focusing intensively on developing complex software and systems at entirely new, untapped frontiers. This commitment saw us implementing pioneering AI learning protocols and engineering bespoke research systems directly into the heart of our clients' agricultural and biological operations. Crucially, while embracing AI tools for efficiency, we fiercely protected and prioritised the human touch – the creativity, strategy, and judgment – that ensures our work remains meaningful and impactful.
This commitment to technical excellence extended across our core deliverables: from managing intensive patent and trademark registrations to laying the complex groundwork for a national retail chain rollout. Our daily objective was the future-proofing of every subsidiary.
“Our greatest asset remains the team itself: a growing collective of brilliant, super-skilled members whose combined creativity and technical precision ensure every project is executed flawlessly. I am super proud of each team member – together, we reached new heights, and in 2026, we’ll continue to tower above. It’s a great view from up here!”
Raymond Ströh
Raymond Ströh - Team Leader & Lead Graphic Designer
As team leader, Raymond has his hands full delegating and meeting deadlines. With 2025 proving to be a highly productive year for his team, Raymond is poised for a new year filled with new opportunities.
“I’ve really enjoyed my year at MPower Media, and I’m thrilled to be the team leader. It’s been great working with our team, and I genuinely love the energy, creativity, and support we share,” he said.
“2025 has been a year of growth for me, both professionally and creatively. Leading the team has been a highlight, and I’m proud of how we’ve handled challenges, delivered strong work, and continued improving our processes. I’m excited about where we’re going in 2026 and the opportunities to build on what we’ve created.”
Adele Rohloff
Adele – Senior Graphic Designer & Web Developer
Adele had her hands full as she took charge of several web development projects throughout the year. But throughout the chaos and deadlines, she kept her cool and produced top-notch websites, experimenting and learning every step of the way.
Like Raymond, she is delighted with her own personal progress and that of the team’s.
2025 has been one of my busiest and most fulfilling years yet. It’s been a year filled with creativity, growth, and continuous learning. I’ve taken on new challenges that have pushed me far beyond my comfort zone — from mastering new tools and techniques to tackling complex projects with tight deadlines.
With the support, guidance, and collaboration of our incredible team, I’ve come to truly appreciate these challenges as opportunities for both professional and personal growth. Every project reminded me why I love what I do – bringing ideas to life through design and digital innovation.
I’m proud to be part of such a passionate and hardworking team that constantly inspires one another. As we move forward, I look forward to growing even more, taking on new challenges, and continuing to create work that makes an impact.
Tammy Patterson
Tammy Patterson - Digital Marketer & Copywriter
This year has been uncharted territory for Tammy, who relished being thrown into the world of social media. Managing the Oupa’s Biltong pages has kept this wordsmith busy and allowed her to explore creative avenues within the digital space.
“It’s been so rewarding to work on a variety of projects where I’ve been able to maximise my all-round skills. I’ve especially enjoyed working on the Oupa’s brand – always plotting and planning my next post,” she shared.
It was also sometimes daunting to create content for a company like Blum Biologicals. But with plenty of input from experts and research, the website quickly took shape, and the team can be extremely proud of their efforts, Tammy explained.
“My teammates are also a joy to work with, and I look forward to grabbing new opportunities in the new year as we grow together. We are all definitely “MPOWER-ED” and ready for 2026!”
